Emma Macfarlane Marketing
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.
The only cookies used on our website are Google Analytics cookies. These are known as ‘first-party’ cookies. They help us to understand how our site is being used – for instance, the number of visitors to the website, and which pages are most popular. The information collected is anonymous and cannot identify individuals. Google Analytics cookies usually expire either at the end of the browsing session, or after a fixed period of time if you do not revisit our website.
The following cookies are used by Google Analytics:
- Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
- Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
- Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
You can find more information about the individual cookies we use and the purposes for which we use them in the table below:
|Used to identify unique users
|Persistent cookie, tracks visitors, including first visit (unique visit) and last visit (returning visit).
|_utmb Cookie and _utmc Cookie
|Work in tandem to calculate visit time.
|Monitors HTTP Referrer and notes where visitor has arrived from
|Persistent cookie used for segmentation and data experimentation to improve cookie targeting capabilities
You can block cookies by activating the setting on your browser that allows you to refuse the setting of some or all cookies. However, if you use your browser settings to block cookies (including essential cookies) you may not be able to access certain parts of our site.
Except for essential cookies, or as otherwise set out in the table above, all cookies will expire after 2 years.
This cookies policy will be updated if we make any changes to the cookies used on our website. This policy was last updated in December 2020.